About us

A visually and culturally intriguing mixture of India and Italy

caro brings together Italian style and flair with Indian crafts into unique handwoven collections of cashmere scarves and shawls for both men and women. 

caro was established in 2014 by Italian entrepreneur Rossana Cazzato with creative direction by Indian designer Ritesh Kumar.

Both passionate about the importance of quality and contemporary use of traditional textiles and techniques, they are committed to a sustainable approach by encouraging local knowledge and craftsmanship and with the sourcing of materials. caro´s mission is to honour the value of India's craftsmanship and its long history and the people behind it.

Rossana is a fashion entrepreneur based in Stockholm, Sweden. She lived in many countries  and Delhi was her home for over three years. With its diversity and complexity, India has challenged her as a person and also inspired her to create her own fashion brand.

Ritesh was trained in India and Italy. He was shortlisted for the India Vogue Fashion Fund; won the Young Designer Award by Grazia India, nominated for the International Woolmark Prize India and chosen as the hottest label of the year in 2010 by Elle India.

The planning of a fund-raiser fashion event in Delhi signed the beginning of Rossana and Ritesh collaboration. Her passion for style with his creative conceptualization has transformed their vision and passion into a graphic interpretation of traditional pashmina, creating a luxurious experience of cashmere.

Learn more about the inspiration behind our brand on our founder’s blog.